Research and drafting at volume
Agents research and draft with source attribution on each claim; an editor approves what publishes.
All industries
Industry guide / Marketing & SEO
Published claims are the company's word, at volume
Governed agents for SEO research, content production, and reporting, with an editor approving what publishes.
Custom Software / Scoped engagementExplore Custom Software →
Why this work
needs its own approach.
Marketing and SEO is where agent throughput is most obviously valuable and least obviously safe.
Content generation scales trivially, which means an ungoverned agent can publish a great deal of material carrying claims nobody verified, under a brand's name, faster than anyone reads it. Substantiation is a real obligation for advertising claims, and it does not weaken because a model wrote the sentence. The useful division is therefore sharp: research, drafting, technical work, and reporting are agent work, and publication is a human decision with the approver on the record.
Where to look
for useful assistance.
Representative areas to evaluate with the product team - not a release-level feature guarantee.
Consider the workflow: a content brief to draft
An illustrative discussion scenario. These steps describe the intended operating pattern, not a claim that every behavior is implemented in the current product release.
- 01
An editor commissions a piece. The mission composes a research agent, a drafting agent, and a compliance-check agent.
- 02
The research agent gathers sources and records where each fact came from, so claims stay traceable to something.
- 03
The drafting agent writes to the brief, and the draft retains the source attached to each substantive claim.
- 04
The compliance-check agent flags unsubstantiated claims, superlatives without support, and anything requiring disclosure.
- 05
Publication is consequential and pauses for the editor, who approves, edits, or rejects the draft.
- 06
The sources, the flags raised, the final text, and the approving editor are written to the record.
Bring the decisions
into focus.
Scope the workflow and evidence before relying on a product in your environment.
- 01
What measurable workflow problem will the initial scope address?
Start with a non-sensitive example from your operation. Identify the task, the systems and the people involved.
- 02
Which systems and data can the application access?
Ask to see the behavior in the exact release being proposed, including what happens when an input or dependency is unavailable.
- 03
Who accepts the release and owns it after deployment?
Agree on what must be demonstrated, who accepts it and what remains outside the initial scope.
What to agree before the evaluation
A useful evaluation should inspect the path from research to a publishable draft. Ask an editor to verify the source behind substantive claims, correct the proposed copy and identify what still needs approval. Treat publication as a separate decision, with the destination, audience and responsible approver made explicit before anything changes online.
Questions about
Custom Software.
Is a custom build a separate platform?
It is a scoped service engagement, not part of the seven-product public platform roster.
Can it connect to our existing systems?
Integration feasibility is assessed during scoping. Access, data quality, vendor constraints and the environment determine what can be supported.
Where do we begin?
Send a short, non-sensitive description of the workflow and what is blocking it today.
Custom Software
Start with the work your software cannot do.
A custom Trunnion build starts with your workflow, decision owners and environment. We use that operating context to scope an agentic application around a defined business need.
Confirm the current scope and availability directly with the product team.
Explore Custom SoftwareBring us the work that needs to move forward.
A specific workflow. A real operating constraint. An accountable next step.